An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure connection between a web browser and the server of a website. It ensures that data sent between the user and the website is encrypted and secure. SSL certificates protect sensitive information by encrypting data between a user’s browser and the website’s server. They also provide authentication, verifying the website’s identity to build trust with visitors. SSL encryption is considered a ranking factor by search engines like Google, giving websites with SSL certificates a slight advantage.
Implementing an SSL certificate is crucial for any website to handle sensitive information.