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Per-Message Pricing

by
on March 8, 2025
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Per-message pricing

Per-message pricing will apply to all businesses starting July 1, 2025. With per-message pricing, businesses on our platform will be charged:

  • Per delivered marketing template message.
  • Per delivered authentication template message.
  • Per delivered utility template message, if delivered outside of a customer service window.
  • For example, if you send a marketing template and then two utility templates to a WhatsApp user, that will incur 3 charges (1 marketing, 2 utility). If the 2 utility templates are sent while a customer service window is open between you and the user, however, it would only incur a single charge (1 marketing).
  • Per-message pricing analytics
    A new pricing_analytics field will be released July 1, 2025, that allows you to get per-message pricing breakdowns for any messages you have sent.