Missed call service
Missed calls started as a way for people to communicate with each other. A few years ago, “giving a missed call” was acceptable to convey pre-agreed things – I’ve reached home, you can pick me up now, I’m going to sleep, it’s time to wake up, a reminder to buy groceries. At its peak, the sophistication of missed calls beats the morse code, hands down. Two rings for yes, one ring for no, three rings for whatever else you’d like it to be (as long as the other person knows the code).
From an acceptable method for people to communicate with each other, it became a way for brands to get people to interact with them. If you think about it, it’s an ingenious way for brands to know exactly what is happening with their target market.
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